A strong brand grows through repeatable habits. It thrives on clear rules, shared tools, and timely feedback. For that reason, teams look for practical strategies for brand consistency that work in the real world. Consistency does not mean sameness. It means stable meaning across many moments. As channels multiply, small gaps turn into big drift.…
The world of advertising and marketing has inspired numerous legendary films and series. With entertaining stories and unforgettable characters, they help explain how ads are made and why they influence so much of what people think and buy. They make it clear there’s a lot more to advertising than catchy slogans and flashy commercials. We…
The rapid rise of AI in daily life has sparked a debate over its impact on human intelligence. Many wonder if easy access to smart tools dulls mental sharpness and causes people to rely on machines rather than their own skills. Others argue that AI frees up brainpower and allows deeper, more creative thinking. This…
Philip Kotler’s work turned marketing into a systematic science. Kotler’s mix of economics, behavioral psychology, and strategic thinking changed how professionals and academics view the field. His models help businesses understand needs, create value, and build meaningful relationships with customers. These blueprints, like the famous 4Ps and STP model, are now standard practice in classrooms…
David Ogilvy was a pioneer of advertising and one of the “founding fathers” of modern marketing. His focus on direct communication, strong headlines, and storytelling established a new standards the industry. By carefully studying customer behavior, and with clear ideas about what made ads work, Ogilvy built a reputation for campaigns that sold products and…
Modern marketing owes much of its foundations to Edward Bernays. Widely recognized as the father of public relations, he transformed how organizations communicate and persuade. At a time when businesses mostly spoke at people, Bernays saw the potential to shape public opinion. His approach was systematic, drawing from psychology to guide how messages were crafted…
Modern marketing strategies pull ideas from crowd psychology to influence how people think, feel, and act as part of a larger group. Many everyday situations demonstrate crowd behaviour: joining long lines outside popular restaurants, purchasing products with high ratings, or sharing viral social media posts. What factors impact crowd behavior? How do historical roots and…
Artificial intelligence has fascinated filmmakers for nearly a century. Their movies invite viewers to imagine distant futures, question the boundaries between humanity and machines, and explore society’s hopes and fears around intelligent technology. We made a selection of notable movies that focus on AI as a central element, covering genre classics and recent releases alike.…
The success stories of ImageNet, AlphaGo, and the latest NLP models have shifted the perception of AI from speculative hype to a reliable, ever-evolving technology with vast potential. Large language models powered by the transformer architecture, demonstrated remarkable performance in understanding and generating human language. These models were able to answer questions, translate languages, summarize text,…
Many people see AI only as new technology, but sociologists pay attention to the broader picture. AI influences and is influenced by human behavior, institutions, and culture. When people use AI, they shape its development and how it is applied. In turn, AI changes how people connect, work, and make decisions. This back-and-forth relationship means…
