7 Creative Campaign Ideas for Seasonal Marketing
When you embrace seasonal marketing, you speak directly to what your customers are looking for…
Will Future Writers Still Write or Just Edit AI?
The integration of AI-powered writing tools is transforming the writing profession, with artificial intelligence now…
Mastering Internal & External Linking for Better Content Marketing
Well-written articles are just one part of effective content marketing. The way you include links…
Best Practices for Posting Time on Social Media
When you post on social media can make a real difference in who sees your…
Roots of Modern Marketing: Philip Kotler and the Science of Strategy
Philip Kotler’s work turned marketing into a systematic science. Kotler’s mix of economics, behavioral psychology,…
Roots of Modern Marketing: David Ogilvy and the Art of Advertising
David Ogilvy was a pioneer of advertising and one of the “founding fathers” of modern…
Roots of Modern Marketing: Edward Bernays and the Birth of Public Relations
Modern marketing owes much of its foundations to Edward Bernays. Widely recognized as the father…
AI and the Inverted Pyramid Method: A Powerful Combo
If you’re looking to create content that quickly gives readers the information they need, the…
Building Topical Authority With AI for Better SEO
Topical authority means being recognized as a go-to source for information in a specific area,…
