What’s the Difference Between B2B and B2C Marketing?
B2B marketing focuses on selling products or services to other companies. B2B stands for “business-to-business,” where transactions occur between organizations, such as a manufacturer selling parts to a retailer. B2C marketing, on the other hand, aims to reach individual consumers who make personal buying decisions. B2C means “business-to-consumer,” describing the process where companies market and…
